MSME minister Nitin Gadkari presided over a brainstorming session in New Delhi, to discuss the modalities and way forward in this regard.

Speaking on the occasion Gadkari said that in order to maximize the production and sale of khadi and make it a global brand, there is a need for to make its designs more trendy and modern, without compromising with tradition.

He said, we need to make khadi attractive for the youth of the country. The product designs should be aligned to customer choices and demand, and take into account the local and regional preferences and requirements like weather condition, local designs etc.

The proposed design houses will  facilitateKhadi institutions in developing  products according to market demand.

The primary role of a design house will be to identify the latest design trends, adopt them as per customer needs and undertake various testing and review activities for translating them into production. Design house will help Khadi to gain customers’ trust and lead to increase in production and employment generation.

Gadkari has asked the designers to send their ideas and suggestions in this regard to KVIC and Ministry of MSME for further discussions.

KVIC’s proposal is to set up four design houses – one each in the eastern, western, northern, southern parts of the country, besides one in the  north east. These could be on BOT mode or on Outsourcing basis. However, these issues, would be worked out in further meetings and discussions.

Published On : 25-09-2019

Source : SME Times